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For the Win: How Game Thinking Can Revolutionize Your Business

AUTHOR(S):
Kevin Werbach , Dan Hunter
ISBN:
1613630239
ISBN13:
9781613630235
BINDING:
Paperback
PUBLISHER:
Wharton Digital Press
PUBLISHED:
10/30/2012
PAGES:
148

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Take your business to the next level—for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A
...
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