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Business Communication: Building Critical Skills,9780073403267

Business Communication: Building Critical Skills

by ;
Edition: 6th
Format: Paperback
Pub. Date: 2/28/2013
Publisher(s): McGraw-Hill Education

Summary

Freedom. Flexibility. Focus.


Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.

Table of Contents

Unit 1 Building Blocks for Effective Messages

Module 1: Business Communication, Management, and Success

Module 2: Adapting Your Message to Your Audience

Module 3: Communicating Across Cultures

Module 4: Planning, Writing, and Revising

Module 5: Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

Module 6: You-Attitude

Module 7: Positive Emphasis

Module 8: Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

Module 9: Formats for Letters and Memos

Module 10: Informative and Positive Messages

Module 11: Negative Messages

Module 12: Persuasive Messages

Module 13: E-mail Messages, Web Writing, and Technology

Unit 4 Polishing Your Writing

Module 14: Editing for Grammar and Punctuation

Module 15: Choosing the Right Word

Module 16: Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

Module 17: Listening

Module 18: Working and Writing in Teams

Module 19: Planning, Conducting, and Recording Meetings

Module 20: Making Oral Presentations

Unit 6 Research, Reports, and Visuals

Module 21: Proposals and Progress Reports

Module 22: Finding, Analyzing, and Documenting Information

Module 23: Short Reports

Module 24: Long Reports

Module 25: Using Visuals

Unit 7 Job Hunting

Module 26: Researching Jobs

Module 27: Résumés

Module 28: Job Application Letters

Module 29: Job Interviews

Module 30: Follow-Up Letters and Calls and Job Offers

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Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.

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