|Introduction to Business Research|
|Research in Business|
|Ethics in Business Research|
|Thinking Like a Researcher|
|The Research Process: An Overview|
|Clarifying the Research Question through Secondary Data and Exploration|
|Bibliographic Database Searches|
|The Design of Business Research|
|Research Design: An Overview|
|Complex Experimental Designs|
|The Sources and Collection of Data|
|Questionnaires and Instruments|
|Crafting Effective Measurement Questions|
|Pretesting Options and Discoveries|
|Determining Sample Size|
|Insights from Findings: Analysis and Presentation of Data|
|Data Preparation and Description|
|Describing Data Statistically|
|Exploring, Displaying, and Examining Data|
|Measures of Association|
|Multivariate Analysis: An Overview|
|Presenting Results: Oral and Written Reports Case Abstracts|
|Business Research Requests and Proposals (with Sample RFP)|
|Focus Group Discussion Guide|
|Nonparametric Significance Tests|
|Selected Statistical Tables|
|References and Readings|
|Glossary of Key Terms|
|Table of Contents provided by Publisher. All Rights Reserved.|
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