Skip Navigation
List Price: $166.55

Rent Textbook

Select for Price
Add to Cart Free Shipping
There was a problem. Please try again later.

New Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

Congress and the Media Beyond Institutional Power,9780190632243

Congress and the Media Beyond Institutional Power

by
Format: Hardcover
Pub. Date: 3/9/2017
Publisher(s): Oxford University Press
Availability: This title is currently not available.

Summary

Over the last four decades, members of Congress have increasingly embraced media relations as a way to influence national policymaking and politics. In 1977, nearly half of congressional members had no press secretary. Today, media relations is a central component of most congressional offices, and more of that communications effort is directed toward national media, not just the local press. Arguing that members of Congress turn to the media to enhance their formal powers or to compensate for their lack of power, Congress and the Media explains why congressional members go public and when they are likely to succeed in getting coverage. Vinson uses content analysis of national newspaper and television coverage of congressional members over time and members' messages on social media as well as case studies to examine how members in different political circumstances use the media to try to influence policymaking and how this has changed over time. She finds that members' institutional position, the political context, increasing partisan polarization, and journalists' evolving notions of what is newsworthy all affect which congressional members are interested in and successful in gaining media coverage of their messages and what they hope to accomplish by going public. Ultimately, Congress and the Media suggests that going public can be a way for members of Congress to move beyond their institutional powers, but the strategy is not equally available to all members nor effective for all goals.

Author Biography


C. Danielle Vinson is Professor of Political Science, Furman University.

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.

Visa
Mastercard
American Express
Comodo
McAfee