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Corporate Museums / Firmenmuseen,9783899861761

Corporate Museums / Firmenmuseen

by
Edition: Bilingual
Format: Hardcover
Pub. Date: 6/16/2013
Publisher(s): Natl Book Network
Availability: This title is currently not available.

Summary

Thanks to their outstanding architecture, visionary exhibitions andimportant collections corporate museums have evolved into crowd pullers of international renown. And yet, many strong and interesting examples have not so far received the attention they deserve. The roughly 35 concepts that are presented range from conventional product show to scenographically themed environments and presentations of art and culture with the company in the role of a patron. The book for the first time introduces top-class internationalprojects. Articles by experts from the fields of history management, scenography, marketing and project development give insights into the conception of the content, the implementation of the design andthe running of the museum as a business. At the same time, it is a vivid source of inspiration for potential visitors. Chirurgie Museum Asklepios, Deutsche Bank BrandSpace, Dornier Museum, Dr. Oetker Welt, Hymer Museum, Kärcher Museum, Mercedes-Benz Museum, Museo Casa Enzo Ferrari and many more.

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