Skip Navigation
List Price: $41.76

Rent Book

Select for Price
Add to Cart Free Shipping
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

Digital Dimensioning : Finding the E-Business in Your Business,9780071374385

Digital Dimensioning : Finding the E-Business in Your Business

by
Edition: 1st
Format: Hardcover
Pub. Date: 1/1/2001
Publisher(s): MCGRAW HILL BOOK COMPANY
Availability: This title is currently not available.

Summary

As many organizations have discovered in recent years, too much ebusiness or the wrong ebusiness can be as bad as none at all. “Digital Dimensioning” refers to the process of determining the online features or e-business characteristics of an organization. Authors Samuel and Matthew Certo clearly explain why all ebusiness efforts are not necessarily right for all companies, and, more importantly, they arm managers with a set of sophisticated Digital Dimensioning tools for successfully determining, planning, and implementing the right ebusiness activities for their companies—i.e., the ones that need to be competitive in the New Economy. A valuable resource for corporate strategists and decision makers, Digital Dimensioning features: * A six-step process for setting and achieving strategic ebusiness goals—complete with checklists, self-assessments, action steps, and other powerful tools * The Online Environment Survey—helps readers profile their companies’ online environments * The Digital Support Grid—for determining the quality of digital activities in an organization and how to improve it * A companion Web site, featuring an Interactive Study Guide, a Digital Direction Survey based upon the Digital Support Grid, a bulletin board, and author chat sessions

Author Biography

Matthew W. Certo is cofounder, president, and chief executive officer of WebSolvers. In 1999, he was honored with the "40 Under 40" distinction for demonstrated success and achievement in commerce, leadership, and community involvement.

Samuel C. Certo, Ph.D., is a cofounder of WebSolvers, Inc., a consultancy specializing in developing ebusiness solutions for corporations. The author of several successful college textbooks, Dr. Certo is a professor of management at the Crummer Graduate School of Business at Rollins College.

Table of Contents

Preface ix
Acknowledgments xiii
The Exciting World of Ebusiness
1(20)
Digital Dimensioning: New-Era Management
21(22)
Enlisting Digital Expertise
43(22)
Analyzing the Digital Environment
65(22)
Establishing Digital Direction
87(20)
Formulating Digital Strategy
107(22)
Implementing Digital Strategy
129(18)
Controlling Digital Dimensioning
147(22)
New-Economy Culture: The Key to Digital Dimensioning Success
169(22)
Appendix A 191(8)
Appendix B 199(6)
References 205(4)
Glossary 209(10)
Index 219

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.

Visa
Mastercard
American Express
Comodo
McAfee