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Entrepreneurship Ideas in Action,9780538496896

Entrepreneurship Ideas in Action

by
Edition: 5th
Format: Hardcover
Pub. Date: 1/6/2011
Publisher(s): South-Western Educational Pub

Summary

It's well known today that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides you with the knowledge needed to realistically evaluate your potential as a business owner. This text encourages you to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As you complete the chapters, you develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can easily relate to. Information on online research, including online business planning, is also included.

An electronic version of this book is available through VitalSource.

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A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

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Please view the compatibility matrix prior to purchase.

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