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From Silence to Voice: What Nurses Know And Must Communicate to the Public,9780801472589

From Silence to Voice: What Nurses Know And Must Communicate to the Public

by ; ;
Edition: 2nd
Format: Paperback
Pub. Date: 3/1/2006
Publisher(s): Ilr Pr
Availability: This title is currently not available.

Summary

̉The book is written by two journalists who have taken on the nursing profession more or less the way we take on patients with a life-threatening condition that is curable but requires both intensive and long-term care. The diagnosis, according to Buresh

Author Biography

Bernice Buresh writes and lectures on the media and nursing Suzanne Gordon is an award-winning journalist and Assistant Adjunct Professor at the University of California, San Francisco School of Nursing

Table of Contents

Foreword ix
Patricia Benner
Acknowledgments to the Second Edition xiii
Introduction 1(10)
Part I Silent No More
Ending the Silence
11(14)
Creating a Voice of Agency
25(17)
Presenting Yourself as a Nurse
42(22)
Tell the World What You Do
64(18)
Creating Anecdotes and Arguments
82(27)
Part II Communicating with the Media and the Public
How the News Media Work
109(28)
Reaching Out to the News Media
137(29)
Working with Public Relations Professionals
166(13)
Constructing Campaigns That Work
179(25)
In Your Own Voice: Letters to the Editor, Op-Eds, and Blogs
204(24)
Appearing on Television and Radio
228(21)
Promoting Nursing Research
249(23)
Conclusion
272(7)
References 279(10)
Index 289

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