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Getting Naked : A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty,9780787976392

Getting Naked : A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty

Edition: 1st
Format: Hardcover
Pub. Date: 2/2/2010
Publisher(s): Jossey-Bass


Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni - Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty; Written by the highly successful consultant and business writer Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Author Biography

Patrick Lencioni is a New York Times best-selling business author of eight books including The Five Dysfunctions of a Team and The Three Signs of a Miserable Job. As president and founder of The Table Group, Pat has consulted to CEOs and leadership teams in organizations ranging from Fortune 500 companies and start-ups to churches and non-profits. In addition to his books, Pat and his work have been featured in publications like Harvard Business Review, The Wall Street Journal, Fortune, BusinessWeek, and USA Today.

To learn more about Patrick Lencioni and his other books and services—including his newsletter—please visit

Table of Contents


The Fable.

Part One: Theory.

Part Two: Practice.

Part Three: Research.

Part Four: Testimony.

The Model.

The Origins of Getting Naked.

Naked Service Defined.

Shedding the Three Fears.

Broader Applications of Nakedness.


About the Author.

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