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Global Marketing Management,9780136157397

Global Marketing Management

by
Edition: 8th
Format: Hardcover
Pub. Date: 4/15/2013
Publisher(s): Pearson
Availability: This title is currently not available.

Summary

The leading MBA text in international marketingwith comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Table of Contents

 

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