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Graphic Design History : A Critical Guide,9780132410755

Graphic Design History : A Critical Guide

by ;
Edition: 1st
Format: Paperback
Pub. Date: 1/29/2008
Publisher(s): Pearson


Graphic Design Historytraces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects. It offers a unique and exciting set of critical lenses for thinking about the cultural purpose and historical dimensions of the graphic designerrs"s work, placing emphasis on the relevance of the history to the practices of designers today. Designed by the authors, the book is beautiful, spacious, and elegant. Clearly organized into three content-rich layers, it is informative yet lively and driven by ideas that offer ways of thinking about graphic design from a wealth of historical examples.

Author Biography

Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists’ Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet.


Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.


Table of Contents

Prehistoric Prelude to Graphic Design 35,000 2700 bcep. 2
Evolutionary foundations of communication
Language and design
Early graphic forms
Communicating ideas and beliefs
The invention of proto-writing
Tools of the trade
Early Writing: Mark-making, Notation Systems, and Scripts 3000 500 bcep. 10
Varieties of early writing
The spread of writing as idea and script
The alphabet
Literate culture
Tools of the trade
Classical Literacy 700 bce 400 cep. 28
Variations of literacy and the alphabet
The function of graphic codes
Models of writing: gestural and constructed
Writing at the end of the Classical age
Tools of the trade
Medieval Letterforms and Book Formats 400 1450p. 44
Medieval culture and graphic communication
Graphic media and contexts
The codex book
Letterforms, manuscript hands, and pattern books
Graphic forms of knowledge
Publishing communities and graphic arts
Tools of the trade
Renaissance Design: Standardization and Modularization in Print 1450 1660p. 68
Early print design
Graphic communication in Renaissance culture
Print technology and type design
Graphic forms of knowledge
Tools of the trade
Modern Typography and the Creation of the Public Sphere 1660 1800p. 94
Printed matter and the public sphere
News books, broadsheets, and newspapers
Politics and the press
Graphic arts and design
Modern type design
On the edge of industrialization
Tools of the trade
The Graphic Effects of Industrial Production 1800 1850p. 118
Industrialization and visual cultureIllustrated papers
Book design for mass production
Printing images
Advertising design and typography
Fine art and graphic artCritical issues
Tools of the trade
Mass Mediation 1850 1900sp. 140
Printed mass media
Changes in print technology
Changing patterns in the use of graphic media
Media networks
Graphic design and advertising
Posters and public space
Tools of the trade
Formations of the Modern Movement 1880s 1910sp. 162
Responses to industrialism
Arts and Crafts publications
Arts and Crafts dissemination
Art Nouveau
Viennese design
Decadence and Aestheticism
The private press movement and modern design
Integration of design and industry
Tools of the trade
Innovation and Persuasion 1910 1930p. 186
Visual culture and avant-garde design
The graphic impact of Futurism and Dada
From experiment to principles
Propaganda and mass communication studies
Graphic persuasion and its effects
Institutionalizing graphic design
Tools of the trade
The Culture of Consumption 1920s 1930sp. 212
Designing the modern lifestyle
Modern style in graphic design
Consumer culture
The profession
Tools of the trade
Public Interest Campaigns and Information Design 1930s 1950sp. 234
Public interest and education
Photojournalism and documentary
Wartime propaganda
Wartime information
Commercial and technical uses of information design
Information analysis and design process
Tools of the trade
Corporate Identities and International
Table of Contents provided by Publisher. All Rights Reserved.

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