|Introduction: TV, the Heartland Myth, and the Value of Cultural Populism||p. 1|
|"Essential, Desirable, and Possible Markets": Broadcasting Midwestern Tastes and Values||p. 32|
|Square Dancing and Champagne Music: Regional Aesthetics and Middle America||p. 59|
|"Strictly Conventional and Moral": CBS Reports in Webster Groves||p. 89|
|"You're Gonna Make It After All!": The Urbane Midwest in MTM Productions' "Quality" Comedies||p. 112|
|"There Is No 'Dayton Chic'": Queering the Midwest in Roseanne, Ellen, and The Ellen Show||p. 147|
|Fertility Among the Ruins: Reconstituting the Traumatized Heartland||p. 174|
|Epilogue: Red State, Blue State, Purple Heartland||p. 200|
|About the Author||p. 262|
|Table of Contents provided by Ingram. All Rights Reserved.|
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