As an industry, interactive is different. While the work entails elements of software development, marketing, and advertising, it's neither purely technical nor traditional "agency" work. Because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide, and the methods of delivery vary. Enter the Geek Girls Guide. Nancy Lyons and Meghan Wilker don't just tell you how to deliverdigital work, they demonstrate how to thinkabout it. Interactive Project Managementhelps clients, agencies, and industry professionals better understand the critical role of the interactive project manager, and presents a collaborative, people-focused approach to delivering high-quality digital work. This concise volume helps build understanding across all stakeholders in interactive work, and most importantly, it won't put you to sleep.
Nancy Lyons works at the intersection of technology, community, and people. She empowers and motivates teams of technologists and creatives as the President and CEO of Clockwork Active Media.
Meghan Wilker specializes in using strategy, technology, and process to bring people and products together. As VP, Managing Director at Clockwork Active Media she drives projects to produce engaging digital solutions. Together they’re the Geek Girls Guide, a duo dedicated to demystifying technology for audiences everywhere through extensive public speaking, writing, and online dialogue.
Table of Contents
About the authors
CHAPTER 1 The Interactive Industry
CHAPTER 2 Interactive Project Management
CHAPTER 3 Emotional Intelligence
CHAPTER 4 Communication
CHAPTER 5 The Process
CHAPTER 6 Project prep
CHAPTER 7 Project definition
CHAPTER 8 Project Production
CHAPTER 9 Project Staging
CHAPTER 10 Project Launch
CHAPTER 11 Project Closure