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Intrapreneuring in Action,9781576750612

Intrapreneuring in Action

by
Format: Trade Paper
Pub. Date: 12/6/1999
Publisher(s): Berrett-Koehler Publishers
Availability: This title is currently not available.

Summary

Here's where Intrapreneurs and leaders will learn how to combine direction, teamwork, accountability, and autonomy in a practical way that consistently gets outstanding results-despite the fact that innovation never happens the way it was planned! This practical guide, written by the pioneers of intrapreneuring, shows how to create a climate of innovation that brings out the entrepreneurial spirit of the organisation. A long-awaited follow- up to the authors'1985 bestselling classic, Intrapreneuring in Action is packed with the wisdom, knowledge, and experience they gained helping develop and launch over 400 new products and businesses. The book provides practical tools, including sixteen time-tested "Rules of Intrapreneuring in Action", for organisations to accelerate their rate of innovation without sinking extra money or resources into the process. It is filled with real-world examples of success and concrete steps for achieving it!

Table of Contents

Preface ix
Introduction: The Principles of Effective Innovation 1(10)
Part One: THE BASICS OF INTRAPRENEURING
How Innovation Actually Happens
11(4)
The Crucial Roles in Innovation
15(6)
How to Succeed as an Intrapreneur
21(4)
What an Intrapreneuring Program Looks Like
25(20)
Part Two: FROM IDEA TO PROFITABLE REALITY
Finding a Good Idea
45(4)
Getting Started
49(8)
Avoiding Typical New Product Mistakes
57(14)
Intrapreneuring Within a Structured Development Process
71(10)
Part Three: THE TRICKS OF THE TRADE
Advice for Hands-on Innovators
81(6)
What You Can Do as a Middle Manager
87(6)
What You Can Do in Senior Leadership
93(12)
Part Four: THE CLIMATE FOR INNOVATION
Diagnosing Your Climate for Innovation
105(12)
Improving Your Climate for Innovation
117(28)
The Future of the Intrapreneurial Organization
145(22)
Appendices
A. The Intrapreneur's Ten Commandments
153(1)
B. An Outline for an Intrapreneurial Business Plan
154(6)
C. The Intrapreneurial Evaluation Checklist
160(2)
D. The Sponsor Evaluation Checklist
162(2)
E. The Team Effectiveness Checklist
164(1)
F. The Intrapreneurial Bill of Rights
165(2)
Notes 167(2)
Index 169(6)
About the Authors 175

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