Skip Navigation
List Price: $65.07

Buy New

In Stock. Usually ships in 24 hours.

Rent Textbook

Select for Price
Add to Cart Free Shipping
There was a problem. Please try again later.

Used Textbook

We're Sorry
Sold Out

Key Themes in Media Theory,9780335218134

Key Themes in Media Theory

Edition: 1st
Format: Paperback
Pub. Date: 10/1/2007
Publisher(s): Open University Press


"Key Themes in Media Theoryis wonderfully wide-ranging and deservedly destined to become a key text for students of Media Studies." Professor John Storey, University of Sunderland, UK"The very best text books are not just summaries of complex ideas for a student audience or an introduction to a critical canon; the very best add something to the canon they reflect upon, and Dan Laughey'sKey Themes in Media Theoryis one such book. [It] is not a means to an end, as many such books can be. Rather it is a motivational primer, and one that should send both students and teachers heading to the library toread the theorists presented here again, for the first time." Richard Berger, Art, Design, Media; The Higher Education Academy, UKWhat is media theory? How do media affect our actions, opinions and beliefs? In what ways do media serve powerful political and economic interests? Is media consumerism unhealthy or is it empowering? Key Themes in Media Theoryprovides a thorough and critical introduction to the key theories of media studies. It is unique in bringing together different schools of media theory into a single, comprehensive text, examining in depth the ideas of key media theorists such as Lasswell, McLuhan, Hall, Williams, Barthes, Adorno, Baudrillard and Bourdieu.Using up-to-date case studies the book embraces media in their everyday cultural forms music, internet, film, television, radio, newspapers and magazines to enable a clearer view of the 'big picture' of media theory.In ten succinct chapters Dan Laughey discusses a broad range of themes, issues and perspectives that inform our contemporary understanding of media production and consumption. These include: Behaviourism and media effects Feminist media theory Postmodernity and information society Political economy Media consumerism With images and diagrams to illustrate chapter themes, examples that apply media theory to media practice, recommended reading at the end of every chapter, and a useful glossary of key terms, this book is the definitive guide to understanding media theory.

Author Biography

Dan Laughey is Senior Lecturer in Media Studies at Leeds Metropolitan University, UK.

Table of Contents

List of illustrationsp. ix
Acknowledgementsp. xi
What is media theory?p. 1
What are media?p. 1
What is theory?p. 3
What is media theory?p. 4
How to use this bookp. 5
Behaviourism and media effectsp. 7
Introductionp. 7
Lasswell's chain of communication and propaganda techniquep. 8
Wertham: Seduction of the Innocentp. 12
Cantril: The Invasion from Marsp. 16
Cultivation theoryp. 20
Agenda-setting and social functions of mediap. 21
Two-step flow and the phenomenistic approachp. 23
Uses and gratifications theoryp. 26
Summaryp. 27
Further readingp. 28
Modernity and medium theoryp. 30
Introductionp. 30
Innis: The Bias of Communicationp. 31
McLuhan: the medium is the messagep. 33
Benjamin: art and mechanical reproductionp. 38
The Leavises and the Lyndsp. 41
Riesman and Hoggart: other-directed character and its uses of literacyp. 44
Williams: technology and cultural formp. 46
Habermas: media and the public spherep. 48
Summaryp. 52
Further readingp. 53
Structuralism and semioticsp. 54
Introductionp. 54
Saussure and Barthes: language and mythp. 55
Hall: Encoding/Decoding, ideology and hegemonyp. 60
Glasgow Media Group: the ideology of newsp. 65
Williamson: the ideology of adsp. 67
Morley: the Nationwide audiencep. 69
Hebdige: Subculturep. 71
Foucault: discourse and disciplinary societyp. 73
Summaryp. 76
Further readingp. 76
Interactionism and structurationp. 78
Introductionp. 78
Goffman: self-presentationp. 79
Meyrowitz: No Sense of Placep. 84
Horton and Wohl: personae and para-social interactionp. 86
Thompson: mediated quasi-interactionp. 88
Labelling theory and moral panicsp. 91
Giddens: structuration theoryp. 96
Summaryp. 98
Further readingp. 99
Feminisms and genderp. 100
Introductionp. 100
Radical feminismp. 101
Mulvey: the male gazep. 102
Modleski and Radway: mass-produced fantasies for womenp. 105
McRobbie: the ideology of teenage femininityp. 107
Ang: pleasure and the ideology of mass culturep. 111
Butler: Gender Troublep. 113
Postfeminism and the third wavep. 115
Masculinity in crisisp. 117
Summaryp. 120
Further readingp. 120
Political economy and postcolonial theoryp. 122
Introductionp. 122
Adorno: culture industry or cultural industries?p. 123
Media and cultural imperialismp. 127
Herman and Chomsky: Manufacturing Consentp. 130
Critical political economyp. 134
Said: Orientalismp. 138
'The postcolonial' and racep. 142
Summaryp. 144
Further readingp. 145
Postmodernity and the information societyp. 147
Introductionp. 147
Baudrillard: hyperreality and simulationp. 148
Boorstin and Debord: the image and the spectaclep. 152
Jameson: pastiche and intertextualityp. 154
Lyotard: the decline of metanarrativesp. 157
The information societyp. 160
Ritzer: McDonaldizationp. 165
Summaryp. 167
Further readingp. 168
Consumerism and everyday lifep. 169
Introductionp. 169
Fiske: consumer resistancep. 170
De Certeau: everyday tacticsp. 173
Textual poachers and fandomp. 176
Silverstone: the cycle of consumption and mediated experiencep. 179
The diffused audience and consumer authorityp. 182
Bourdieu: the habitus and field theoryp. 186
Summaryp. 192
Further readingp. 192
Debating media theoryp. 194
Glossaryp. 199
Bibliographyp. 206
Indexp. 223
Table of Contents provided by Ingram. All Rights Reserved.

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.

American Express