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Lesly's Handbook of Public Relations and Communications,9780844232577

Lesly's Handbook of Public Relations and Communications

by
Edition: 5th
Format: Hardcover
Pub. Date: 2/1/1998
Publisher(s): Ntc Business Books
Availability: This title is currently not available.

Summary

The 5 parts cover: What public relations is and does; What public relations includes; Analysis, research and planning; The techniques of communication; and How an organization utilizes public relations. Revised new edition. DLC: Public relations - Handbooks, manuals, etc.

Table of Contents

Foreword
Preface to the Fifth Edition
Acknowledgments
What Public Relations Is and Doesp. 1
The Nature and Role of Public Relationsp. 3
Policy Issues, Crises, and Opportunitiesp. 19
The Nature of Effective Communicationsp. 39
What Public Relations Includesp. 59
Dynamics and Role of Public Affairsp. 61
Working with the Federal Governmentp. 71
Working with State Governmentp. 83
Having a Voice in Politicsp. 103
Community Relationsp. 113
Working and Communicating with Minority Groupsp. 137
Winning Support for an Idea or Causep. 149
Investor Relationsp. 161
Employee Communicationp. 207
Public Relations and Labor Mattersp. 231
Public Relations and Marketingp. 245
Building Effective Dealer Relationsp. 259
Consumer Affairs and Consumerismp. 267
Analysis, Research, and Planningp. 275
Analysis, Planning, and Programmingp. 277
Opinion Research and Public Relationsp. 283
Fact-Finding for Public Relationsp. 297
The Techniques of Communicationp. 305
Preparations for Communicatingp. 307
Relations with Publicity Mediap. 335
Publicity in Newspapersp. 355
Publicity in Magazinesp. 379
Books and Other Publicationsp. 391
Publicity in TV and Radiop. 397
Publicity in the Moviesp. 411
Sponsored Films, Videos, and Other Audiovisual Mediap. 419
Controlled Electronic Communicationsp. 427
The Information Superhighway and Public Relationsp. 437
Using Advertising for Public Relations Communicationp. 445
Direct Communications Methodsp. 457
Working with Influential Groupsp. 475
How to Use Graphics and Printingp. 483
How an Organization Utilizes Public Relationsp. 495
The Utility and Its Publicsp. 497
Public Relations for the Business and Professional Associationp. 517
Public Relations for Financial Organizationsp. 535
Public Relations for Retailersp. 545
Public Relations for the Small to Mid-Sized Companyp. 557
Public Relations for Charities and Other Nonprofit Organizationsp. 569
Public Relations for Religions and Religious Groupsp. 591
Public Relations for Educational Institutionsp. 599
The Public Relations of Governmentp. 623
Public Relations for the Professional Firmp. 637
Public Relations for Political Candidatesp. 651
International Public Relationsp. 665
The Practice of Public Relationsp. 683
Organization and Function of the Corporate Public Relations Departmentp. 685
The Place and Function of the Public Relations Counselp. 697
Considerations of Law in Public Relationsp. 717
Other Functions, Principles, and Trendsp. 733
Sources of Informationp. 755
Public Relations Organizationsp. 773
Code of Professional Standards for the Practice of Public Relationsp. 775
Glossaryp. 783
Bibliographyp. 799
Indexp. 809
Table of Contents provided by Blackwell. All Rights Reserved.

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