Skip Navigation
List Price: $187.39

Rent Book

Select for Price
Add to Cart Free Shipping
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

Marketing Scales Handbook,9780877572268

Marketing Scales Handbook

by ;
Format: Hardcover
Pub. Date: 11/1/1992
Publisher(s): South-Western Pub
Availability: This title is currently not available.

Summary

When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.

Table of Contents

Acknowledgements vii
Introduction ix
Consumer Behavior Scales
1(624)
Table of Contents
3(622)
Advertising Scales
625(114)
Table of Contents
627(112)
Organizational, Salesforce, and Miscellaneous Scales
739(567)
Table of Contents
741(565)
Reading List For Scale Development and Use 1306(2)
Author Index 1308(4)
Subject Index 1312

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.

Visa
Mastercard
American Express
Comodo
McAfee