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Microdomination How to leverage social media and content marketing to build a mini-business empire around your personal brand,9781118505649

Microdomination How to leverage social media and content marketing to build a mini-business empire around your personal brand

Format: Paperback
Pub. Date: 5/13/2013
Publisher(s): Wiley
Availability: This title is currently not available.


How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business

If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young, shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable in, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home.

In the first part of the book, Young uses real-life examples to introduce you to the businesspeople—or "micro mavens"—who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of "microdominating."

  • Includes inspirational case studies and practical advice on starting a micro-business based on your talent or expertise
  • Features actionable guidance on using content marketing and social media to grow your brand and business
  • Written by a leading thinker in the fields of public relations, marketing, and communications

If you're stuck in a dead-end job or just dream of turning your hobby into a business, microDomination gives you a proven plan for turning your passion into prosperity.

Author Biography

Trevor Young is a PR and social media specialist and keynote speaker with a solid track record working with major blue-chip brands, start-ups and fast-growth companies. In 2011, his blog PR Warrior was named by as one of the 25 Best Business Blogs in Australia. Visit or follow on Twitter @trevoryoung.

Table of Contents

Part One
1. Develop Your Platform
2. Build Your Brand
3. Grow Your Business
4. Live Your Dream
Part Two
5. Keep It Real
6. Create Content...Often
7. Be Social
8. Help Others (but Expect Nothing in Return)
9. Cultivate and Nurture a Tribe of Followers
10. Develop Multiple Revenue Streams
11. Take It to the Streets

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.

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