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My Life in Advertising and Scientific Advertising,9780844231013

My Life in Advertising and Scientific Advertising

by
Edition: 1st
Format: Paperback
Pub. Date: 2/1/1966
Publisher(s): Natl Textbook Co Trade
Availability: This title is currently not available.

Summary

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

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