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People to People Fundraising : Social Networking and Web 2.0 for Charities,9780470120774

People to People Fundraising : Social Networking and Web 2.0 for Charities

by ; ;
Format: Hardcover
Pub. Date: 12/21/2007
Publisher(s): Wiley
Availability: This title is currently not available.


Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs - an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds - seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more!Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

Author Biography

Ted Hart, ACFRE, is an Internet and fundraising strategist with He has over twenty years of experience in communications, fundraising, and nonprofit management. He is founder of the international ePhilanthropy Foundation.?

James M. Greenfield, ACFRE, FAHP, was a fundraising professional for forty years at five hospitals and three universities. Jim has written and edited eight books on fundraising management.

Sheeraz D. Haji is the President of Convio, Inc., a leading provider of constituent relationship management software for nonprofit organizations and associations. Sheeraz is a widely published author and a frequent speakerat industry conferences. He serves on the boards of Convio, Inc. the Nonprofit Technology Network (NTEN), Map Buzz, and Mal Warwick Associates.

Table of Contents

Community Building/Advocacy
The Changing Nature of Community: Leveraging the Internet to Build Relationships and Expand the Reach of Your Organization
The Essence of Community
Community-Building is Central to Philanthropy
The Internet Continues to Transform the Nonprofit World
The Next Major Evolution in ePhilanthropy
What the Internet Means to Nonprofits
Online Communities in Action
Strategic Donor Relationship Moves Management and the Internet
Moves Management
Developing a Moves Strategy
Effective Communication
Advocacy 2.0: Leveraging Social Networking to Further Your Organization's Mission
The Changing Landscape of Online Advocacy
Handing Over the Reins to Your Constituents: The Role of User-Contributed Content and Social Networking in Online Advocacy
Unforeseen Hurdles and Challenges in Online Advocacy
Converting Activists to Donors
Integrating Online Advocacy into Communications Plans
The Ever Growing Online Toolkit
Looking Forward
Peer-to-Peer Fundraising and Community Building
Creating Communities of Fundraisers, Not Donors
Getting Your Supporters To Do More Than Give. Leave Your Office To Find Your Supporters (aka "You Won't Be Their Homepage")
People Give to People
The Power of Incentives in Building Communities
The Power of Celebrity in Building Communities
Allow Communities To Emerge
The 45 Percent Effect of Online Communities
Creating Communities of Interest: Case Study of The Salvation Army Online Red Kettle
How Do You Look on YouTube?Conclusion: What Gets Us Excited PK Write here too
People-To-People Fundraising
Crafting the Marketing Strategy to Make it Happen
Putting Personal Fundraising on the Couch
Putting Personal Fundraising to Work for You
Online Tools to Manage Special Events, "A-thons" and Auctions
The "Old Way" of Managing Events
The "Old Way" of Hosting Events
The Role of the Internet in Events Management
The Providers
Online Products that Host and Manage Events
Process Requirements
Relationships Take Two: Donor-Centered Stewardship
But Enough About Me...Can You Hear Me Now?Money Changes Everything
Show Me (More Than) The Money
Relationship or Relationships?The Medium and The Message
How Individual Supporters Use Online Fundraising Pages to Make a Difference
What is an online fundraising page?Leverage An Individual Supporter's Social Network
Leverage The Personal Connection
It's All About The 'Ask'
Fundraiser Best Practices
Matching gifts
Tapping into the Broader Community
BLOGS - An Important Development In Fundraising
Online Communities
Personal Fundraising Widgets
Fundraising Catalysts (Ways/Reasons to Use Online Fundraising Pages)
Online Fundraising Best Practices Summary
Benefits Round-Up
Target Audiences
Social Networks Meet Soci
Table of Contents provided by Publisher. All Rights Reserved.

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