This book explores significant aspects of the cultural and social impact of globalization on the developing world by examining intellectual contributions and cultural expression in Latin America, Africa, and South and South East Asia. How do we understand and conceptualize the 'underside' of globalization? How can voices from the margins challenge dominant discourses? In what ways do 'culture wars' contribute to the politics of nationalism, indigeneity, and 'race'?The book surveys key debates on the politics of representation and cultural difference, paying particular attention to issues such as subalternity, cultural nationalism, third cinema, multiculturalism, and indigenous communities. It offers an original synthesis of ideas on these topics, and traces the lines of connection between national cultural and political projects during anti-colonial struggles and more contemporary forms of national and transnational cinema and television.Harindranath invites us to consider non-metropolitan cultural forms in the context of contemporary issues relating to the politics of difference. Perspectives on Global Culture is important reading for students and researchers in media and cultural studies and sociology, as well as for those interested in debates on 'race' and ethnicity.
R. Harindranath is Senior Lecturer in Media and Communications at the University of Melbourne, Australia. He has taught in universities in India, Malaysia, and the UK. He co-authored The ‘Crash’ Controversy, and is currently completing a manuscript entitled Southern Discomfort. He has written on diverse topics such as audience research, ‘race’ and representation, social movements, and cultural imperialism.
Section 1: Exploring the terrain: key themes and debates
One global culture or many?
The cultural politics of difference
Subalternity and representation
Section 2. Debating imperialism/nationalism
National(ist) media discourse
Multicultural media and identities
Indigenous politics and representation
Tracing the transnational/cosmopolitan
Third Cinema and the cross-over film
Debates on the diaspora
New technologies transcending the national?
Cultural difference and the politics of representation