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Social Change Anytime Everywhere How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community,9781118288337

Social Change Anytime Everywhere How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

by ;
Format: Paperback
Pub. Date: 2/11/2013
Publisher(s): Jossey-Bass
Availability: This title is currently not available.


The nonprofit's how-to guide for using online media to further their missions This book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media Outlines the various types of mobile media and online and when it makes sense to use them Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board Social Change Anytime Everywhereserves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Author Biography

Allyson Kapin is the cofounder of Rad Campaign, one of the leading Web agencies serving the nonprofit community. She helps nonprofit organizations and political campaigns create dynamic and award-winning Web sites and online marketing, fundraising, and social media campaigns.

Amy Sample Ward is a trainer and speaker focused on technology and social impact who works with nonprofits of all sizes around the world to use technology in their community impact. She is also the membership director at NTEN (Nonprofit Technology Network), a member organization devoted to helping nonprofits use technology strategically.

Table of Contents

Figures and Tables




The Authors

One Why Are Online and Mobile Channels So Important to Nonprofits Today?

Two Guiding Principles for Anytime, Everywhere

Three Advocacy Anytime, Everywhere

Four Fundraising Anytime, Everywhere

Five Community Building Anytime, Everywhere

Six Multichannel Strategies in Action

Seven Equipping Your Organization for Anytime, Everywhere

Eight Transitioning to Anytime, Everywhere

Conclusion  Disrupting the Nonprofit Sector



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