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Social Media Crisis Communications Preparing for, Preventing, and Surviving a Public Relations #FAIL,9780789750563

Social Media Crisis Communications Preparing for, Preventing, and Surviving a Public Relations #FAIL

by
Edition: 1st
Format: Paperback
Pub. Date: 9/9/2013
Publisher(s): Que Publishing
Availability: This title is currently not available.

Summary

Businesses and organizations have always faced crises. But in the age of social media, those crises happen more frequently, and accelerate out of control far more rapidly. Yet most companies and agencies still have no crisis communications plan, and most books on the subject are expensive and targeted primarily at academic markets. Now, for the first time, this book delivers a complete crisis communication blueprint that anyonecan use: a blueprint optimized for the real-time era of social media we all live in. Leading PR/social media professional and award-winning newspaper columnist Ann Marie Van den Hurk covers everything you need to know and do and offers frank, in-depth case studies with executives and colleagues who've had to execute their crisis plans in the highest-pressure situations. Van den Hurk covers every step of planning and preparation, helping you react fast and get ahead of crises instead of letting them overwhelm you. You'll learn new best practices for integrating social media throughout your crisis response, using the same tools foryou that others might be using againstyou.

Table of Contents

Introduction

1. Definition of a Crisis

2. The Social Platforms

3. New Dynamics Social Media Has Brought To Crisis Communications

4. The Good

5. The Bad

6. And The Ugly

7. Understand the Components of/Creation of a Crisis Communications Plan

8. Integrating Social Media into the Plan

9. Takeaways

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