Ethics and Values in Design Managementexplores how values and sustainability can reshape the way design management is practiced and applied. The book discusses how designers can combine innovative creative thinking with analytical problem-solving skills to produce outputs that are business ready and ethically driven. This book will help design managers to use traditional design competencies in visionary ways, and enable them to engage with a diverse set of stakeholders to solve universal design problems. It is packed with international examples showing how ethical design can be utilized effectively. The book is beautifully designed and has 200 photographs illustrating the use of ethical design. Case studies and projects ensure readers will gain a clear and practical understanding of ethics-driven design and effective business practices.
Aaris Sherin is an educator, writer and designer. She is an Associate Professor of Graphic Design at St John's University, Queens, New York, USA. Sherin is a frequent lecturer and speaker at both national and international design conferences. Her writing has been featured in publications such as PRINT Magazine, STEP Inside Design, Form, Leonardo, and Design and Culture.
Chapter 1: The basics of sustainability and design: The role of designers; Sustainability 101; Creating change; Envisioning solutions; Motivators driving business; Expanding the role of designers; Case study: SHAGAL | iodaa
Chapter 2: Strategies: Terminology and branding; Transparency in business; The importance of strategy; Tools for business analysis; Interview: Amy Fox; Case study: MIO; Case study: Bambeco
Chapter 3: Design creating change: Communicating values; Challenges in the developing world; Connecting to raw materials; Case study: Magno; When good design goes wrong; Tools for growing a business and predicting success; Case study: Metalli Lindberg
Chapter 4: Design making change: Technology facilitating collaboration; How to design for a cause (even at home); Be a designer… for good; Case study: Chris Haughton; Managing effective collaboration; Case study: Elio Studio
Chapter 5: Imagining sustainable systems: When being the best isn’t good enough; Case study: Project Masiluleke; New frontiers in recycling; Case study: Redefining raw materials; Reframing corporate thinking; Case study: A new twist on branding; Interview: Sali Sasaki
Chapter 6: Applying sustainable practices: Connecting sustainability and design management; The design process; Identify a working group; Marketing and communication; Vision targets; Technical targets; What works best