A comprehensive, international view of the business of tourism
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e
, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
Dr. Roy A. Cook is Professor Emeritus, Fort Lewis College, Durango, Colorado. He has written several books: Tourism: The Business of Hospitality and Travel; Guide to Business Etiquette; Human Resource Management, Meeting 21st Century Challenges; and The Source: A Guide to Academic Journals in Hospitality, Leisure, Tourism & Travel. He has authored well-over one hundred articles, cases, and papers based on his extensive working experiences in the tourism and hospitality industry and research interests in the areas of strategic management, human resource management, communications, and small business management. In addition to serving as past editor of Annual Advances in Business Cases, he has served on the editorial review boards of the Journal of Teaching in Travel and Tourism, Journal of Case Studies, Journal of Critical Incidents, the Business Case Journal, and the Journal of Business Strategies. He is a long-standing member of the International Society of Travel and Tourism Educators (served on the Board and as Secretary/Treasurer), Academy of Management, and Society for Case Research (past president and Executive Director). Dr. Cook served as Associate Dean of the School of Business Administration at Fort Lewis College, the Director of the Colorado Center for Tourism Research, taught courses and consults in Tourism and Hospitality Management, Human Resource Management, Strategic Management and Small Business Management.
Cathy Hsu is the Chair Professor of Hospitality and Tourism Marketing in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University (PolyU). Prior to joining PolyU in July 2001, she taught in the USA for 12 years in two different state universities. Before becoming an academic, she worked in the hotel industry as part of the Hilton and Holiday Inns teams. Her research foci have been hotel branding, hospitality marketing, tourist behaviors, service quality, and the economic and social impacts of casino gaming. She has over 200 refereed publications. She has served as a consultant to various hospitality organizations, such as the Garden Hotel in Guangzhou, City of Dreams in Macao, Hong Kong Tourism Board, World Tourism Organization, and Kansas Travel and Tourism Development Division. Cathy is the Editor-in-Chief of the Journal of Teaching in Travel and Tourism. She also serves on 10 journal editorial boards. She received the John Wiley & Sons Lifetime Research Achievement Award in 2009 and International Society of Travel and Tourism Educator’s Martin Oppermann Memorial Award for Lifetime Contribution to Tourism Education in 2011.
Lorraine L. Taylor is an Assistant Professor of Management in the School of Business Administration at Fort Lewis College in Durango, Colorado. There, she teaches courses in the Tourism and Hospitality Management concentration including Sustainable Tourism, Event Management, and Critical Issues in Tourism and Hospitality Management. Prior to earning her doctorate, she pursued a career in the hotel industry and worked for Walt Disney World, Marriott International, and the Five Star and Five Diamond rated Sanctuary at Kiawah Island Golf Resort. She also worked as an inspector for a luxury hotel guidebook, Condé Nast Johansens. Dr. Taylor’s research interests are in tourists’ motivations, decision making, and behavior. Her current projects apply these concepts to the development of profiles in niche markets. She is a member of the Travel and Tourism Research Association, the International Society of Travel and Tourism Educators, and the North American Case Research Association. She sits on the editorial review board for the e-Review of Tourism Research and also reviews for Event Management.
PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
Introducing the World's Largest Industry, Tourism
Marketing to the Traveling Public
Delivering Quality Tourism Services
Bringing Travelers and Tourism Service Suppliers Together
Capturing Technology’s Competitive Advantages
PART II: TOURISM SERVICE SUPPLIERS
Food and Beverage
Attractions and Entertainment
PART III: THE TOURISM ENVIRONMENT
Economic and Political Impacts of Tourism
Environmental and Social/Cultural Impacts of Tourism
Sustaining Tourism's Benefits
The Future of Tourism